Sr. Writer, Monster High (Mattel)
Freaky, streaky, bangs, fangs... Helped launch Monster High, Mattel’s hit franchise about the next generation of iconic monsters. Crafted character voices, stories and TVC scripts for the first wave of dolls, digital campaigns, print, co-creative lead on music video post, taking over YouTube masthead (before anybody did that)and more -  bringing the world to life and helping it roar into pop culture. It’s a Monsterista thing. Original lexicon - just sayin’.