Gossip Girl Launch Campaign | The CW | Sr. Copywriter
Before "viral" was a buzzword, we made it happen. Led copy and campaign creative for the Gossip Girl launch - a multi-platform cultural takeover spanning online, print, OOH, and one of YouTube's first true splash plays. Developed original "OMG" lexicon work that helped shape the series' iconic "OMFG" brand voice. Campaign drove the season 2 premiere up 44% in Adults 18-34 and lifted The CW to #1 among Women 18-34. XOXO